Sunday, May 24, 2020

Kool Aid An Example Of The American Dream Coming True

The Kool-Aid brand has been successful in marketing in a competitive industry. Our goal is to identify the brand evolution. Kool-Aid adopted a new image with new flavors to attract its target market: the youngest and to be able to sell their product better than its competitors. But, the target market is not only the youth people; the company focus its products to many other factors as the sports population. This paper explains the history of the product and evolution through the history and how many events make the advertisements change. Our research report focusses on the student population in Central Methodist University evaluating the knowledge as a customer and how they perceive the marketing strategies from Kool-Aid. The report†¦show more content†¦Kraft Foods is current the name of the company that own Kool Aid. Kraft food has introduced into the lineup of Kool Aid products, Bursts and Jammers, which are liquid drinks more like the Fruit Snack that Edwin first in vented. Kraft food group is an American manufacturing and processing conglomerate headquarter in Chicago, Il. Kraft Food Inc. was founded in October 1 in 2012, only 4 years ago. The company core business is in beverage, cheese, dairy food, snack food and convenience foods. Ones of the most famous brands are Heinz, Philadelphia Cream Cheese, Jelly- O or Oscar Mayer. Kool-Aid fit in the company because is a drink available in a variety of flavors, mixed as a powder with water and sometimes sugar, it is one of the most important beverage in the company. Hypothesis Over the years Kool-Aid has been adopting a new image and creating new flavors to attract the youngest and to be able to sell their product better than its competitors. The research mainly wants to know whether our hypothesis is true or false. First, we looked for the different sections related to the marketing of this company, since the purpose is to sell the product. The sections represented are: competition, product image, consumer, price and promotion. After being informed about the product, we did an online survey to find out the data we had foundShow MoreRelatedTexts Fof Written Discourse7878 Words   |  32 Pageswas given to 13-year-olds in six countries last year. South Koreans did the best. Americans did the worst, coming behind Spain, Britain, Ireland and Canada. Now the bad news. Besides being shown triangles and equations, the kids were shown the statement â€Å"I am good at mathematics†. Koreans came last in this category. Only 23 % answered yes. Americans we re Number 1, with an impressive 68% in agreement. 10. American students may not know their math, but they have evidently absorbed the lessons ofRead MoreTexts Fof Written Discourse7893 Words   |  32 Pageswas given to 13-year-olds in six countries last year. South Koreans did the best. Americans did the worst, coming behind Spain, Britain, Ireland and Canada. Now the bad news. Besides being shown triangles and equations, the kids were shown the statement â€Å"I am good at mathematics†. Koreans came last in this category. Only 23 % answered yes. Americans were Number 1, with an impressive 68% in agreement. 10. American students may not know their math, but they have evidently absorbed the lessons ofRead MoreStrategic Marketing Planning for Non Profit Organization9605 Words   |  39 Pagesnonprofit leaders, the costs of failing to do so are becoming increasingly clear. With nonprofits coming under increasing public and regulatory scrutiny, organizations no longer can afford to relegate communications and marketing to second-class status. It’s a matter of survival. When the investigative reporters are circling your organization (think of the recent unpleasantness that befell the American Red Cross, United Way, and Smithsonian Institution, among others) you will wish that you had a robustRead MoreImpact of Celebrity Endorsement on Consumer Buying Behavior with Respect to Soft Drinks8005 Words   |  33 PagesStars, who are known to shape destinies, cast an enormous influence. We’re referring to the powerful effect of celebrities on destinies of brands. One approving nod from a famous face can translate into millions in brand sales. People love to live in dreams. They worship celebrities. Celebrities may be sports stars like Sachin Tendulkar, Mahindra Singh Dhoni,Roger Federer.Ronaldo and tiger woods’ or Film Stars like tom cruise, bredd pitt, Salman Khan, John Abraham. They treat them as God. . PerhapsRead MoreCrossing the Chasm76808 Words   |  308 Pages CROSSING THE CHASM. Copyright  © 1991 by Geoffrey A. Moore. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means,Read MoreBrand Building Blocks96400 Words   |  386 Pagestake risks or attempt unusual approaches. The result can be destabilization of the competitive dynamics. There is also an enhanced motivation to copy anything that is successful, in part because the risks of copying are offset by the difficulty of coming up with brilliant new alternatives. 3. Fragmenting Markets And Media At one time, being consistent across media and markets was easy. There were a limited number of media options and only a few national media vehicles. Mass markets were theRead MoreCase Studies67624 Words   |  271 Pagesdirection-setting statements (goals, strategic intents and strategic missions) are derived from comments made by central characters in the organisation, business unit or top management team as described in the case and/or from public documents (for example, an annual report). Completing this step successfully can sometimes be difficult. Nonetheless, the outcomes you attain from this step are essential to an effective case analysis because identifying goals, intent and mission helps you to clarify theRead MoreFundamentals of Hrm263904 Words   |  1056 PagesTraining and Development 41 Compensation and Benefits 42 Employee Relations 42 vi Contents Top Management Commitment 43 Effective Upward Communication 43 Determining What to Communicate 44 Allowing for Feedback 44 Information Sources 44 The Americans with Disabilities Act of 1990 62 The Civil Rights Act of 1991 63 The Family and Medical Leave Act of 1993 63 Uniformed Services Employment and Reemployment Rights Act of 1994 64 Relevant Executive Orders 64 vii WORKPLACE ISSUES: HRM CertificationRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSkills 19 †¢ Stimulating Innovation and Change 20 †¢ Coping with â€Å"Temporariness† 20 †¢ Working in Networked Organizations 20 †¢ Helping Employees Balance Work–Life Conflicts 21 †¢ Creating a Positive Work Environment 22 †¢ Improving Ethical Behavior 22 Coming Attractions: Developing an OB Model 23 An Overview 23 †¢ Inputs 24 †¢ Processes 25 †¢ Outcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most

Thursday, May 14, 2020

Psychological Approaches Of Modern Psychology - 850 Words

I have chosen question numbers two and four for my test. For question two, I will list and define the five psychological approaches of modern psychology we have studied.1) The Biological Approach: The biological approach believes everything is hardwired to our genes, hormones and nervous system and how it interacts with our environment. ( Plotnik-Pg 6) Our physical bodies shape our behavior, for example, autism is believed to originate in early brain development, where brain cells appear to connect irregularly. ( Plotnik-Pg 6) This is the approach where we see most of our genetic illness such as epilepsy, Alzheimer’s, bi-polar disorder and schizophrenia. Although, there are other factors that can contribute to these disorders other than biological, which we will discuss later.2) The Behavioral Approach: The behavioral approach analyzes how all living creatures behavior is learned by events in their lives that either reward or punish. ( Plotnik-Pg 8) It has been proven that if rats in a maze are rewarded with food they will take the same path over and over but change the ending of that very same path to a punishment and they will avoid taking it again. Humans learn the same way; if one holds onto a match to long and burns their finger, they will be careful to make sure; they put it out before it reaches that point next time. If one suffers from an anxiety disorder, learning ways to control behavior would be extremely beneficial 3) The Cognitive Approach: The cognitiveShow MoreRelatedThe Contribution of Different Approaches to Psychology for the Development of Modern Psychology1147 Words   |  5 Pages Psychology is a vast field which consists of theories and approaches where it involves certain assumptions on human behavior. How they function and the aspects of the behavior that needs to be studied, in addition to the research methods that are needed to be followed in order to understand it thoroughly. These approaches provide characteristic v iewpoints and emphasize different factors. These approaches have contributed towards the development of modern psychology in various ways. Read MorePsychology Is The Scientific Study Of The Human Mind And Its Behaviors1625 Words   |  7 PagesBy definition, Psychology is â€Å"the scientific study of the human mind and its behaviours†. However, originally, Psychology did not begin as a science. The subject of Psychology began in 1879 when the first experimental laboratory was opened by Wilhelm Wundt. Since its establishment, Psychology has progressed into a world-renowned academic discipline with the formation of the first American experimental lab in 1883 and the first doctorate in 1886 which was presented to Joseph Jastrow, who became aRead MoreThe Founding Of The First Laboratory By Wilhelm Wundt Essay797 Words   |  4 PagesThe founding of the first laboratory by Wilhelm Wundt in 1879 began the fascination for psychological research. Psychology had not yet became a science until Wundt realized that human activities can be examined through careful observations, manipulations, descriptions, and control aimed at measuring/ predicting behavior. Early on psychology was about the study of behavior and mental processes. Today, psychology ranges from neural messages to cultural influences. Wundt adopted protocols from physiologyRead MoreThe Development of Counseling and Psychotherapy1862 Words   |  7 Pagescontribution to the field of counseling and psychotherapy remains immense. Indeed, it can be noted that in one way or the other, the foundation of psychological therapies is firmly rooted in Freuds contributions. However, modern bodies of thought have over time contributed towards the shaping of quite a number of modern counseling and psychotherapy approaches. During the 1880s, Freud was involved in a number of research studies in an attempt to shed some light on the workings of the human brain. TheRead MoreInvestigating The Expository Qualification And The Debate Between The Personalistic And Naturalistic Position1574 Words   |  7 PagesPersonalistic and Naturalistic position in the originations of experimental history in psychological research, it likewise clarified the correlation between the two ideas and how the zeitgeist secured the associations with each of these ideas. Zeitgeist portrays as the â€Å"spirit of the time† and amid the seventeenth and nineteenth hundreds of years. On the occasion of the recorded advancement of exploratory psychological science, the two primary perspectives have developed. The personalistic are enrichedRead MorePsychological Perspectives Of Human Behavior1542 Words   |  7 Pagesevaluate at least three psychological perspectives of human behaviour. The purpose of this essay is to outline and evaluate at least three psychological perspectives of human behaviour. The three approaches that will be summarised are humanistic, social learning theory and the Biological approach. They will also be criticised and compared to one another. A brief description on psychology will occur, and there will also be a short summarisation on some key early influences of psychology, from its originsRead MoreThe Question in the Origins of Psychology is What Drives Us and Why722 Words   |  3 Pagesscholars such as Aristotle and Descartes. Scholars like these would ask psychological questions about what drives us and why. It was not until the late nineteenth century that psychological research was considered as its own scientific discipline. Psychology began in 1879 when a man named Wilhelm Wundt set up a psychology laboratory in Leipzig, Germany. This laboratory would be considered the birth place of experimental psychology. Within the laboratory, Wundt independently trained over 180 studentsRead MoreFour Major Approaches to Clinical Psychology1803 Words   |  7 PagesThere are many approaches to clinical psychology; the four major approaches are in psychodynamic, cognitive-behavioral, humanistic, and family systems. Using the four major approaches contributes to the effectiveness in treatment by identifying the goals of each approach. The paper will break down the approaches, goals, techniques, and the overall approaches used. Philosophical Origins of Clinical Psychology ApproachesAs Thomas Plante (2005) cleverly suggested, clinical psychology is both a scienceRead MoreAbnormal Psychology1154 Words   |  5 Pages Abnormal Psychology: The field of abnormal psychology is a scientific discipline that focuses on examining the causes of mental dysfunction or abnormal behavior. Some of the major areas of study in this field include emotional disturbance, psychopathology, mental illness, and maladjustment. This scientific discipline examines abnormal behavior since such actions are expressed due to psychological dysfunction that contains some features of deviance, potential injury, and distress. As various typesRead MorePsychological Approaches : Behaviorism, Cognitive And Humanistic Approach1659 Words   |  7 Pages1.1 Analysis of three psychological approaches; behaviourism, cognitive and humanistic. Three psychological approaches will be discussed in this essay, it will analyse the strengths and limitations of each the humanistic, cognitive and the humanistic approach. This essay will consider the contributions made to therapies in the modern life; evaluate how valid the methodology is using case studies to back up these theories and how they contribute to each other to becoming an approach. The behaviourist

Wednesday, May 6, 2020

Othello and His Masculinity Essay - 863 Words

l ‘Be a man’, how are ideas of masculinity presented in Othello. Othello is set during the Elizabethan era, where men were considered to be the leaders and women their inferiors. Women were often regarded as the ‘weaker sex’. This patriarchal society and theme of male superiority is portrayed throughout the play. These themes are depicted through the relationships between the characters. Brabantio and Desdemona’s relationship shows how he believed the traditional Elizabethan view, that men were to control and dominate their wife’s or daughters. He is furious at Othello for stealing his daughter from him. Also, Othello’s masculinity is destroyed through the poisoning of his mind against Desdemona, his wife. Iago also treats his wife†¦show more content†¦Othello believes that Desdemona is his possession, an object in his life which is supposed to show he honour and reputation as a man, therefore the belief that Desdemona has broken that honour and nobility forces Othello to destroy her. We can see the breakdown of Othello’s masculinity by the breakdown of his language. At the beginning of the play, Shakespeare uses blank verse for Othello’s parts. Othello speak in iambic pentameter, clearly and purposefully. He portrays himself and a confident and noble man when Brabantio accuses him for using witchcraft to win Desdemona. He replies in a poetic and calm manner, in comparison to Brabantio, who is aggressive and rude. Othello states, â€Å"Rude am I in my speech†¦Ã¢â‚¬  he is very humble, he apologises beforehand in case he offends anyone. We recognise him as a powerful speaker; we also know that Desdemona is seduced by his storytelling, therefore showing him as authoritative and dominating. However, as the play moves on and we begin to see Iago deception taking over Othello’s mind, his speech turns to prose. He begins to turn aggressive as he takes in more or Iago manipulative lies. â€Å"Damn her, lewd minx!, oh damn her, damn her!† and regards Desdemona as â€Å"the fair devil†, he speaks in hell imagery, which is in contrast to his previous heavenly marriage with Desdemona. This shows he is weak, therefore destroying his masculinity once again. Furthermore, Othello is a black man in aShow MoreRelatedShakespeare Gender Stereotypes1049 Words   |  5 Pagesexpectations were held at a higher standard for both men and women. A time when what gender you were dictated what you could and could not do. Male supremacy ruled the world, and therefore women were subjected, â€Å"‘To suckle fools and chronicle small beer.’† (Othello 2.1.132) This means that the woman’s only responsibilities in life was to nurse her children and take care of her home. These kinds of gender stereotypes greatly impacted Shakespeare’s plays because it was a shared belief among the majority of theRead MoreEssay about The Effects of Femininity1571 Words   |  7 Pagesor labels, created by society. However `masculinity and `femininity become, on some levels, dislodged from the idea of the biological makeup and gender constructs, and instead tend to be described in terms of discourse. It is not just the sex and gender of a being that determines their actions, but instead their thoughts and opinions. This essay will assess ideas of femininity in reference to James The Turn of The Screw, and Shakespeares Othello. In order for us to deal with how aRead MoreOthello And Ayad Akhtars Disgraced1116 Words   |  5 PagesGender issues are a prominent area of debate today, but it was just as controversial four centuries ago. A comparison of William Shakespeare’s Othello and Ayad Akhtar’s Disgraced shows that even though these societies appear very different, they share similarities in ideas of masculinity. While the rights of women have advanced over the last four centuries, the parallel between Amir’s treatment of Emily and Othello’s treatment of Desdemona illustrates that societal notions of masculine dominanceRead MoreAnalysis Of Othello By William Shakespeare Essay1606 Words   |  7 PagesThe theme of power is explored in various ways throughout ‘Othello’, Shakespeare uses the vulnerability of characters’ flaws to allow power shifts to occur through manipulation. The Elizabethan value consensus highlights the difference in gender roles, with societal expectations being defined by the divine order. The limitations of social mobility provide a strong platform for the theme of power to be embedded upon, with characters such as Desdemona and Emilia representing the struggle that womenRead MoreLady Macbeths Role in Macbeth by Shakespeare647 Words   |  3 Pagesruthless woman who plots the murder of the Scottish King, Duncan for the ascension of her husband, Macbeth, to the crown (www.history.hangover.edu). The ease at which she manipulates her husband and questions his manhood for the sole purpose of killing Duncan, shows Lady Macbeth’s associates masculinity to uncheck ambition and brutal violence. She even wishes to be â€Å"unsexed† so that she could complete the deed that Macbeth was so tentative in completing: â€Å" Come you spirits that tend on mortal thoughtsRead MoreOthello, By William Shakespeare1454 Words   |  6 PagesWilliam Shakespeare wrote Othello during a time of great racial tension in England. In the drama, he introduces Othello, a military general who works for the state of Venice but is by origin a Moor (a black Arab). This gives him the unique position of being one of the most important men in Venice, while simultaneously being seen as an outsider. In writing such a character for a seventeenth century English audience, the author is clearly attempting to send a message. This tension between human desireRead More Othello and Desdemona Essay1116 W ords   |  5 PagesIn Shakespeare’s Othello, Othello and Desdemona’s marriage was doomed from the start. They did not start well; their marriage was controversial because of their race and Othello’s failure to follow proper etiquette while he was courting her. However these issues could have been overcome with time. The biggest problem is Othello’s attitude to Desdemona. Othello’s model of Desdemona prevents him from considering her a person. He thinks of her instead as superior to himself in every way, to the pointRead MoreEssay about Animality and Darkness in Othello1034 Words   |  5 PagesAnimality and Darkness in Othello  Ã‚   An initial reading of Othello would suggest that animality and darkness are indeed in opposition to beauty and light. This view is affirmed by looking at the language and actions of Iago, Though I do hate him as I do hell-pains in contrast to Desdemona, (or even the early Othello),Not to pick bad from bad, but by bad mend. Animality and darkness can be clearly seen in the character and more specifically the language of Iago. From the very openingRead MoreEssay on Othello; Jealousy1702 Words   |  7 PagesThroughout Shakespeare’s Othello, the major theme of jealousy is apparent. The tragedy Othello focuses on the doom of Othello and the other major characters as a result of jealousy. In Shakespeare’s Othello, jealousy is portrayed through the major characters of Iago and Othello. It utterly corrupts their lives because it causes Iago to show his true self, which in turn triggers Othello to undergo an absolute conversion that destroys the lives of their friends. Othello represents how jealousy,Read MoreOthello : A Symbiotic Relationship1403 Words   |  6 PagesIago + Othello: A symbiotic relationship William Shakespeare’s ‘Othello’ is one of the most emotionally fraught and psychologically intense of all of Shakespeare’s tragedies. The deeply psychological ideas it explores such as the nature of narcissism and psychopathy become a concentrated concoction of jealousy, hatred, insecurity, rage and repressed sexual desires within their isolated setting on the Island of Cyprus. When one applies a psychoanalytic lens to the play the internal workings of the

Tuesday, May 5, 2020

Current Affair for the Case of Sergei Skripal-myassignmenthelp.com

Question: Discuss about theCurrent Affair for the Case of Sergei Skripal. Answer: Spy poisoning- The case of Sergei Skripal. The most recent news coverage has unraveled the truth behind the poisoning of Skripal and his daughter Yulia. The international security has issued a warning to the Australians based on the incident of the return of the dark days of the cold war. The outraging conflicts between Russia and UK have taken the shape of a completely new conflict due to the poisoning of the former Kremlin spy and his daughter. Subsequent to the attack, British Prime Minister Theresa May has expelled the Russian diplomats from United Kingdom, which has created a heated up situation. On the other hand, May has pointed out that they had sarcastically portrayed the usage of the military grade nerve agent, which goes in their defense. However, the incident has changed the situation and the blame is being surrogated to Russian President Vladimir Putin who has not yet denied the involvement in the conspiracy. The incident has affected the bilateral contacts of the nations. According to Tony Brenton, a former British ambassador to Russia stated that Mr. Skripal might have had a number of enemies, which included his former colleagues due to personal grudge. The incident has taken shape of a huge conflict between UK and Russia and accusation to Mr. Vladimir Putin for undertaking the conspiracy in order to portray power. It has resulted to the uprising in the nations and many complexities prior to the investigation on the incident. The incident has invoked a situation of tension between the countries, which hampered their state of affairs, and finally which might give rise to the dark phase of the cold war. The major aspects of the incident has helped in undertaking the steps for the better functioning of the security systems in order o safeguard the interests. References Weaver, M. (2018).Spy poisoning: Russia's smug response shows their guilt, says Boris Johnson. [online] the Guardian. Available at: https://www.theguardian.com/uk-news/2018/mar/15/russian-spy-poisoning-boris-johnson-urges-allies-to-rally-behind-uk [Accessed 15 Mar. 2018]. 9news.com.au (2018).Australia not excluded as 'new Cold War' heats up. [online] 9news.com.au. Available at: https://www.9news.com.au/national/2018/03/14/17/21/cold-war-is-back-on-after-russian-spy-accusations-say-experts [Accessed 15 Mar. 2018]. Bbc.com (2018).Boris Johnson warns Russia over spy collapse. [online] BBC News. Available at: https://www.bbc.com/news/uk-43303651 [Accessed 15 Mar. 2018].